• Digital Marketing Manager

Industry Hotels / Restaurants / Airlines / Travel
Location Bangalore
Experience Range 4 - 8 Years
Qualification Graduation

Job Description
About Us
Established in 2009, R2R is one of India oldest Leadership Hiring Firm in India. R2R is driven by active partnerships with industry bodies and customers with unparalleled domain knowledge. R2R’s Customised Approach in deploying these solutions supports clients with best fit solutions to match up to their requirements. Clients can expect to Stay Ahead in their businesses by partnering with R2R. We not only understand the domain and “talk the language” but also can help our customers to get aligned with industry initiatives! At the same time, R2R recognises that every customer has a unique context that is shaped by their goals and business models, competitive challenges, size, constraints, cultural sensitivities, etc. R2R therefore takes a “Customised Approach” and works collaboratively to architect solutions that optimise value for the customers.
About Company
One of the leading casual dining chains in India, Barbeque Nation pioneered the concept of “over the table barbeque” live grills embedded in dining tables – allowing guests to grill their own barbecue’s right at their tables. Barbeque Nation was founded in 2006 with the concept of 'all you can eat'. We currently own and operate 190 outlets in India, 5 outlets in UAE, 1 outlet in Malaysia and 1 outlet in Oman.
Roles and Responsibility



Job Title Digital Marketing Manager

Reporting to Chief Marketing Officer

Location Bangalore

Primary Objective  Lead Barbeque Nation’s foray into D2C space with the objective of customer


engagement, acquisition and retention.

 Responsible for all aspects of D2C including website development and

management, demand generation, user acquisition and driving conversions.

 Own and drive the integrated CRM approach with objective of customer


 Optimise the user journey on the D2C website and our app aiming for higher

consumer engagement and conversions

 Improving share of business by increasing penetration and downloads of our

own app and maximise adoption of our online loyalty program


Key Skillsets  Well versed with performance marketing - online customer acquisition and


retention campaigns

 Measure and report performance of digital marketing campaigns, and take

corrective actions on the go.

 Background knowledge of working/developing D2C sites and exposure to D2C

Technology -Shopify/Magento/SAAS based platform etc.

 Experience in managing multiple agency partners like media agency, web

developers, payment gateway, 3PL partner, creative team and analytics.

 Use the first party data/big data to segment the consumer, integrate it with the

CRM system and disseminate content for retargeting

 Good knowledge of SEO and SEM

 Problem Solving, Data analysis, Project management, Process Monitoring,



Qualifications MBA with Engineering background (4-5yrs experience) preferred

Experience  Strong Experience in performance marketing- configuring campaigns and tracking performance

 Expertise in customer retention platforms like MoEngage etc

 Has a great understanding of web analytics tools (e.g. Google Analytics,

Similar Web etc)

Competencies  Strategic thinking

 Analytical ability

 Go getter attitude

 Displays high level of ownership

 Collaborative approach with agencies and internal stakeholders

 Result oriented to achieve the D2C objectives


Close working relationship with


 Agency partners – Web development, SEO, logistics, media and marketing,


 Brand and Product teams

 IT


Recruiter Name Janhavi
Recruiter Email Id recruiter15@r2rconsults.com
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