• Digital Marketing Executive

Industry Consumer Goods/ FMCG
Location Mumbai
Experience Range 1 - 3 Years
Qualification B.Com (Commerce)

Job Description
About Us
Established in 2009, R2R is one of India oldest Leadership Hiring Firm in India. R2R is driven by active partnerships with industry bodies and customers with unparalleled domain knowledge. R2R’s Customised Approach in deploying these solutions supports clients with best fit solutions to match up to their requirements. Clients can expect to Stay Ahead in their businesses by partnering with R2R. We not only understand the domain and “talk the language” but also can help our customers to get aligned with industry initiatives! At the same time, R2R recognises that every customer has a unique context that is shaped by their goals and business models, competitive challenges, size, constraints, cultural sensitivities, etc. R2R therefore takes a “Customised Approach” and works collaboratively to architect solutions that optimise value for the customers.
About Company
Matrix was originally founded as a software company in 1985. It was started by three science graduates, Tushar Avlani, Minu Mehtalia, and Arun Bhatia. In 1989, Matrix pivoted to become a distribution company in the FMCG sector under the leadership of Tushar Avlani. Subsequently, we have evolved to our current size and position by understanding the distribution business at a fundamental level and maintaining an unwavering system of core business values. Through more than 27 years of experience in distribution of consumer durables and electronics in India, we have learnt and understood how to penetrate the Indian market. Our matra for success is a three-pronged approach which is tailored to achieve the best results for each brand and grow them to their rightful position. This method is a combination of investing in both finance and infrastructure, prioritizing ground level connectivity and providing sufficient margins to retailers. As of 2017-18, we have 7 offices and more than 20 showrooms for brands across India, employing a workforce of more than 250 employees. Through our distribution network of more than 1500 retailers, we recorded a revenue of USD 80 million for the financial year.
Roles and Responsibility


         Build, plan and implement the overall digital marketing strategy for 3 International Brands in Kitchen Appliances Category.

         Manage the strategy

         Manage and train the rest of the team

         Stay up to date with the latest technology and best practices

         Manage all digital marketing channels

         Prepare and manage a digital marketing budget

         Oversee all the company's social media accounts for 2 Brands

         Manage and improve online content

         Co-ordinate with Influencers for Content.

         Plan Monthly Marketing Calendar

         Collect & Analyse the data available on Social Media Channels to prepare strategies accordingly

         Motivate the digital marketing team to achieve goals

         Monitor competition and provide suggestions for improvement

         Co-ordinate with Designing Team and get the artwork designed as per the Brand standards

         Meet the Brand’s guidelines and policies related to Marketing & Digital assets.


         Min. 3 years of experience as a Digital Marketing Executive

         1 years of experience in developing and implementing digital marketing strategies

         Good knowledge of all different digital marketing channels